PMA WINTER WORKSHOP: REDESIGNING YOUR BUSINESS

Times have changed and there is no going back.  The evolution in the publishing world was accelerated by the pandemic and it’s no longer an option to get back to where you were.  So the real question is where do you want to go?  Melissa Chowning (Twenty-First Digital) and Don Harkey (People Centric Consulting Group) will lead an interactive workshop where they will be talking about finding a new focus in your business, the opportunities out there for revenue, embracing and tooling your organization for change, and trends to consider in 2021.  

February 24
 
1-2:15pm EST:  Yep, It’s Changing – VIEW RECORDING 
Speaker: Don Harkey of People Centric Consulting Group
Times have changed and there is no going back.  The evolution in the publishing world was accelerated by the pandemic and it’s no longer an option to get back to where you were.  So the real question is “where do you want to go?”.   
 
2:45-4pm EST: Consumer Revenue Models – VIEW RECORDING
Speaker:  Melissa Chowning of Twenty First Digital
Publishers can drive reader revenue from events, memberships, e-commerce, subscriptions, and paywalls. But the first step comes from ensuring you have a product your audience is willing to pay for. 
 
February 25
 
1-2:15pm EST:  Digital Trends in 2021 – VIEW RECORDING
Speaker:  Melissa Chowning of Twenty First Digital
What digital trends are on the top of the list for publishers in 2021? Let’s talk about trends in driving an audience online. 
 
2:45-4pm EST:   Embracing Change – VIEW RECORDING
Speaker: Don Harkey of People Centric Consulting Group
The secret to embracing change is not just having the willpower to change, but to create habits that support the change. Let’s think about what your organization 2.0 looks like.