The Parenting Media Association provides opportunities for member networking and professional development. To maintain the association's reputation for quality and integrity, all existing and prospective PMA member publications are expected to exhibit high levels of journalistic excellence and ethical business practices. Once approved for membership, each member publication is expected to comply with PMA’s standards and criteria on an ongoing basis as follows:
Member publications must have been published for at least six (6) months, publish at least 4 issues per year, be professionally printed and publish a rate card and/or media kit with circulation numbers and a printing frequency that correspond with print figures.
The editorial content of member publications must be dedicated to topics and subjects directed at the local parenting community in their regional markets. Member publications must maintain a minimum of 30% editorial content overall; maximum of 70% advertising overall, at least 75% of editorial content must relate directly to parenting/families and at least 60% of editorial content must be locally generated and/or locally focused or be of specific local interest to the publication's readership.
Member publications must exhibit a clear distinction between advertising and editorial content.
Member publications must exhibit a clear distinction between advertising and editorial content. While the cover is editorial space, in today’s business, there may be times when an ad might appear on the publication cover. Members must maintain the requirement that editorial space not be sold or bartered in exchange for advertising and the cover ad should comply with these requirements:
In addition to the standards and criteria above, members of PMA agree to abide by the bylaws of the association and the policies of the association established by vote the vote of the members. Members agree to abide by the following: